Canon has announced the news of it becoming the official sponsor of the IAAF World Athletics Series taking place during the years 2013 to 2016. This also includes the two IAAF world championships that will happen in these 4 years.

This period includes 15 IAAF World Athletics Series events for which the camera giant has affiliated itself with. The two world championships will be taking place in Moscow in the year 2013 and in Beijing in the year 2015.

It must be noted that Canon was preparing itself to sponsor a major sporting event at the international level and this has seemed for them to fit the bill. They have already provided the press sufficient help in the form of lens and other services and this time they have an even better chance to take care of things.

The press and other personnel need not worry any regarding their camera needs as this time around they will have a better sponsor taking care of the camera needs and everything on the whole.